Branding / Visual Design / Web Design
Veem
WEBSITE DESIGN
I redesigned a brand's website and overall brand to be more modern, focusing on creating better customer experiences. By updating the visual identity with contemporary design elements, such as clean typography, intuitive navigation, and responsive layouts, I ensured the brand felt current and appealing. I also enhanced the user experience by streamlining the website's functionality, improving load times, and optimizing it for mobile devices. This comprehensive redesign not only revitalized the brand's image but also made it easier for customers to interact with and enjoy, ultimately driving higher engagement and satisfaction.
BRANDING
I refreshed the brand in tandem with the website redesign by carefully aligning visual elements, messaging, and brand values. This involved updating the brand's logo, colour palette, and overall visual identity to reflect a more modern and cohesive look. I ensured that the new brand elements seamlessly integrated into the redesigned website, creating a unified and consistent experience for customers across all touchpoints. By refreshing the brand alongside the website, I aimed to strengthen brand perception, increase brand recognition, and enhance overall brand appeal, ultimately driving greater customer engagement and loyalty.
